If your company often exhibits in a 10×20 booth but you sometimes exhibit in a 10×10 – or the opposite, you may feel stuck. Do you get 2 trade show displays? Is there one display that can do both spaces? Luckily, you have two great alternatives – the pop up display and the modular display. We’ll review the strengths and weaknesses of each in this post.
To use one display to cover a 10×10 and 10×20 space, you need some type of modularity. You need to be able to easily make the trade show display larger or smaller. A pop up trade show display can do this. The first way to do this is to have a second pop up frame and mural panel graphics. The end-cap graphic panel joins the pop ups, making a continuous 20 foot backwall. You should make sure your pop up has this capability – many do. You will need to plan your graphics so that the pop up displays can stand alone or be used together. Many companies use a large format continuous image – a wave, the sky or a solid color to “blend the images together. If you do this effectively, you have a display that can work equally well in a 10×10 and a 10×20 space. There’s a shape option to consider – clamshell/gullwing or serpentine. The clamshell/gullwing option gives you a bit more usable booth space. You already know about pop up displays: inexpensive, solid value displays that are easy to ship and set up. You won’t get unlimited flexibility, and you need to plan the graphics, but it’s a cost effective way to go if you need a 10×10 and a 10×20.
The second alternative to this is to use a modular display or a truss system. This way, you have a set configuration for your 10×10 booth space and when you need a 10×20, you get some extra components. You may also need extra graphics, depending on the layout. But since modular systems and truss displays often don’t have continuous images, there may be less coordination and planning involved in getting the graphics looking great. One benefit of the modular or truss approach is that if you want to add a seating area, a storage area or other wall feature, you can do that pretty easily. And if you want to do a 20×20 booth in the future, you can do that. Although you can use three pop up displays to create a 20×20 island, most companies don’t. A modular or truss display system will definitely cost more, and it will be more expensive to set up and ship. But if you need a lot of flexibility, you’ll find it in a modular or truss system.
There are many options if your company needs display for a 10×10 space and a 10×20 space. Depending on the hardware you already have, you may not need to buy a lot of new gear to get to a display that is flexible.
Impact Displays has trade show displays, graphics, accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.
